Writers Bureau provides an integrated (Above The Line and Digital) media solution that is based on marketing objectives and key requirements.

Writers Bureau is differentiated in the market by not relying solely on raw data – but also considering desired positioning (challenges ad opportunities)

How do we build a media strategy:

• Category analysis (competitor spend + activity)
• Market prioritization (based on brand sales data)
• Target Market analysis (consumer insights)
• Establish the media task and role of communication
• Role and Relevance of media touch-points
• Media touch-point high level roll out